An UN/EDIFACT message contains several references to date/time but, first of all, you will find date/time into the UNB segment as S004.0017 / S004.0019:
This data/time identifies when the full interchange was generated and it's a good practice to use the UTC format.
UTC date/time allows to determine exactly when the interchange was generated without converting local date/time of the sender into local date/time of the receiver.
This interchange was generated on the 2009/07/30 at 13:23 hrs UTC but the local date/time of issue of the first document is 2009/07/30 at 15:23 hrs. It's reasonable to assume that the sender of the message lives in a GMT+2 time zone.